Trish Hammond: Right. I’m here today with Dr Catherine Porter from Total Face Group in Broadway in Sydney. Thank you so much for taking the time to talk to us today.

Catherine: You’re welcome, Trish.

Trish Hammond: We’ve had a bit of a chat today about the cosmetic industry has just reached a billion dollar mark for the first time ever, so we’re going to have a chat as to why and what sort of procedures people are having. Tell us a bit about it, Dr Porter. Why do you think this is all of a sudden reached the billion dollar mark?

Catherine: I think the industry has been steadily growing year by year, definitely. I think in Australia a lot of it is to do with our climate because we have a pretty harsh climate for our skin with the sun damage. While people are protecting their skin from the sun more, I think we see prematurely aged skin in Australia compared to our European and North American counterparts.

Trish Hammond: Yeah.

Catherine: I think that’s a big driver, that people want their skin to look healthy.

The other aspect is the acceptability of the treatments. There’s not a lot of secrecy around the cosmetic treatments these days. There’s a lot of social acceptability. New technology makes it easier to do the procedures. There’s less social downtime. There’s just a general acceptance in society that these procedures are almost part of our beauty regime now.

Trish Hammond: That’s true. Whereas it was nails and hair, now a bit of an injection here and there, a little laser, it has just become part of our maintenance.

Catherine: Exactly. We still want to regard it as medical procedures, so I think we can’t make light of it – that it’s like going to the beauty therapist. You are still best to seek out a trained professional in that area. While it is acceptable, I think it still is a medical procedure, so it should really be done in a medical environment.

Trish Hammond: Yeah, and I think that’s where all the safety issues come about, and that’s why sites like the Hub are good because people can be guided in the right direction. Because it’s become so mainstream that you just think, “I’ll just pop down the road and have a bit of filler done,” and it’s not like that at all.

Catherine: Look, I think there is acceptability around it to a degree like that, and that’s good in a way. It’s good that people don’t have to be embarrassed about having these treatments done. You do also have to think about patient safety as well.

Trish Hammond: Absolutely. Can you tell us what are the most popular procedures, what it seems like people are going in for more of something?

Catherine: Yeah, the most popular procedures are really the walk in walk out procedures or so called lunchtime procedures. That would include the anti-wrinkle injections with the muscle relaxants, microdermabrasion, skin peels, eye peel and laser.

Trish Hammond: Right. Does that billion dollar include skin care?

Catherine: The billion dollars does not include skin care.

Trish Hammond: Wow.

Catherine: It’s really more about the general cosmetic market, as in cosmetic procedures.

Trish Hammond: Yeah, sure.

Catherine: Yeah.

Trish Hammond: Okay, great. I had one more question for you. When someone is looking to find someone that’s going to do a procedure for them, what do you say are the things that you need to look out for so that you make sure you go to a qualified practitioner to do what you want to have done?

Catherine: Look, you’ve got to do your homework. You want to find someone who is well trained in what they do. A good first point of call is the Cosmetic Physicians College of Australasia because anyone who is a fellow or a member of that college, you can be guaranteed that they’ve had training in that area. Word of mouth from friends is another good way of finding someone who’s good. It may take a few consultations to get the right practitioner for you. Yeah, don’t just jump into it without doing your research.

Trish Hammond: That is true. Like Dr Liew said to me earlier on today, when you find someone, make sure you stick with that person and work out a plan, and that way you know where you’re going forward as well, so you’re not going to have these random treatments.

Catherine: Exactly, and it is about finding someone who you like and who you can relate to as well because it’s a journey.

Trish Hammond: Exactly.

Catherine: You can’t get to where you’re going cosmetically in one treatment, and you need to have someone who you can develop a relationship with and move forward on that journey and that maintenance that is going to be required over time.

Trish Hammond: That’s true. It’s not a destination because you’re always going to want something.

Catherine: Exactly. You always need a little bit of something.

Trish Hammond: Exactly.

Catherine: Even the person who looks perfect, there’s going to be something.

Trish Hammond: They’ve got a good practitioner. They look perfect.

Catherine: Yeah, exactly.

Trish Hammond: Thank you so much for taking the time today.

Catherine: You’re welcome, Trish.

Trish Hammond: If you’re interested in visiting Dr Porter at Total Face Group, just drop us an email at info@plasticsurgeryhub.com.au, or check them out online. Thank you.

Catherine: Thank you.

Trish

Trish is a plastic surgery blogger. She is passionate about wellbeing, health and beauty, and doesn't mind a little bit of 'help' from the amazing cosmetic and beauty procedures that are available today. Trish spends her days talking to women and men who are looking for suggestions and advice on procedures that are available to them. Cutting through the sales pitch and hype, a down-to-earth response on general information is what you will get.

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