* UPDATE – Dr Patrick Briggs is now based in Melbourne at Coco Ruby Plastic Surgery *
In Australia in very recent times there has been a whole shift in urban folklore about buttock size. This shift has come about through social media, MTV, reality TV shows, high profile individuals and contemporary singers. It seems as if bigger is better. Certainly in my practice the number of patients coming for opinions about buttock augmentation has increased exponentially within the last year.