While the spotlight is often on the surgeons, this weekend just gone at the Sofitel in Melbourne it was all about the Practice Managers and other amazing staff who run the clinics and practices behind the scenes. The Plastics Practice Managers (PPM) Conference is not only a great opportunity to network and meet some super awesome and dedicated colleagues; with this year’s theme being “Work Smarter, Not Harder”, it was also a chance to get some invaluable info on running a successful clinic, knowing what patients want and need, and keeping staff happy and excited to be a part of such an exciting and progressive industry. So here’s a rundown of the Plastics Practice Managers Conference 2017.
The Future of Aesthetics & A Changing Industry
One of the biggest challenges for any business is finding the right staff and PPM co-creators Amber Moncrieff from Hunter Plastic Surgery in Newcastle and Cheryl Taylor, CEO of Caps Clinic in Canberra brought together human resources and recruitment specialists in the country to present and explore staffing solutions. Other topics of discussion included how to deal with the new generation of patients coming through, the X Gen and Millennials, what the future of the Aesthetics Industry will look like, time management and the rights and responsibilities of both staff and patients. There were also some really interesting virtual tours through some of Australia’s most successful clinics including Dr Rohit Kumar’s Sydney Cosmetic Sanctuary.
I have to say that one of my favourite presentations was from the President of the Australian Society of Plastic Surgeons, Professor Mark Ashton, who put a total perspective around the public’s confusion as to the differences between a Plastic Surgeon, Cosmetic Surgeon, Breast Surgeon, GP, and a whole lot more. What an eye opener! And really quite simple when you ‘get it’. It was a big ah-ha moment for me, and I thought I knew it. Stay tuned for more on this.
Networking is always a highlight and one of the best things of these conferences. You learn so much more and get so many great ideas by just talking to others who do the same thing as you and I personally got an insight into what makes a good practice or clinic great. It was also great to see a few plastic surgeons there with their staff.
I know I’ve said it before, but I’m seriously in awe of some of the amazing people in the Australian Aesthetics industry and it’s little wonder we have one of the most progressive in the world. Our standards here are some of the best, and the practice managers, staff, industry products and surgeons are a genuinely great group of people who love what they do, and want the best for their patients.
Thanks to The Production House Events, Speakers, and attendees for another stellar conference – wow, wow, wow!