Reputations are made and broken during times like these. We are living through what we hope is a once-in-a-lifetime event, a deadly, global pandemic. Until a vaccine, established herd immunity or at the very least, successful treatments are available – we are all at risk.

In our lifetime, the balance between socio-economics and the health of us all has never been a finer line to tread. This affects all industries and sectors, but the health sector is obviously the frontline when it comes to an event such as a pandemic. So this brings up many issues, including morals and ethics.

For private-practising health workers, whether you’re a doctor, a surgeon, a nurse, or clinic owner, a practice manager, the standard has to be; first – do no harm. Private businesses across all sectors are in upheaval and the sad reality is a number of these may not recover. As the story is still unfolding, it is hard to report with any firm certainty, however, Australia has some reason to feel confident that the worst may be behind us.

The strict lockdown measures across the country are starting to reap results. Just announced that today there’s been no new cases for South Australia, Western Australia or Queensland. Now that the federal government has secured a massive supply of 60 million PPE (Personal Protection Equipment) kits, elective surgery is tipped to be restarted in some regions in Australia in as short as time as possible from parliament’s cabinet meeting on Tuesday (April
21). (Bring on tomorrow!!)

But as anyone knows, this virus can move deftly and quietly through a community and reassert its awful powers in any region of the world if strict protocols are not followed. So, where does this leave the plastic surgery and allied beauty community? It leaves them with no choice other than to take the high road and always follow health guidelines and prioritise safety first, second and third.

Social media is overflowing with hilarious at-home beauty fails. From an injured toe on a DIY mani-pedi to some pretty crazy @home haircuts. Of course, we would all like to get back to work, see our eco-workers, employees again and our customers being looked after.

But if the rush to re-open the doors backfires and the virus re-emerges, you do not want to be connected, let alone responsible for any outbreaks.

Ask yourself how you want your business or practice to look in these vital, upcoming weeks and months as we slowly unlock the community. Would it be a place of business with staff applying the highest standards of safety in tandem with their patients and clients?

And ask yourself, who do I really serve? Because if it is not the community at large, what
kind of business will you really have?

Keen to hear your thoughts.


Trish is a plastic surgery blogger. She is passionate about wellbeing, health and beauty, and doesn't mind a little bit of 'help' from the amazing cosmetic and beauty procedures that are available today. Trish spends her days talking to women and men who are looking for suggestions and advice on procedures that are available to them. Cutting through the sales pitch and hype, a down-to-earth response on general information is what you will get.

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