Mark Magnusson: Hi, my name is Mark Magnusson, I’m the Medical Director at the Allure Clinic in Toowoomba, and we’re here today to talk about a new first-in-class non-surgical treatment for permanent fat reduction beneath the chin. It deals with the double chin, but more importantly it allows us to sculpt the neck, contour the jawline and chin. It is a very popular treatment internationally. It’s been released over the last 18 to 24 months in the US and Canada, and only just been released in Australia. We’ve had it in our clinic now for the last three months as one of the trial sites in Australia, and we’re very happy with the results. I’m sure everyone else who tries it will be as well.
What we’re going to demonstrate today is how the treatment is planned so that you can get a little bit of an idea about the process. So, what we’re looking at … This is Susie who’s happy to be with us.
Mark Magnusson: What we’re talking about … Just lean forward a little bit, your chin, just look down a little bit.
We’re talking about this. We’re talking about trimming this area. The area that makes us hold the phone high when we’re doing selfies. The one that makes us push our chin out, pout our lips, just to make the neck and jawline look better. We’re treating that area that obviously affects a lot of people. What we want to do is mark the treatment zones.
If you could just turn your neck a little bit to that side, and we can see the anterior border, or the front border of that muscle there, which is the sternocleidomastoid muscle. And that is the posterior border of the treatment zone. Then we want to mark the actual jawline itself. Then we’ll mark the middle. So, just looking straight ahead…
Just open your mouth a little bit so that we can just see the teeth. You can relax now. Then, this is the thyroid cartilage, or the Adam’s apple, as we often call it. Then we want to look at the … There’s a little bone above that called the hyoid bone. So, our treatment zone is between the jawline and this bone here, so it’s that area. Just smile widely for me. Yeah. What we want to do … And just relax… we want to make sure that the area that we’re treating actually has fat, because that’s what we’re treating. We’re injecting into fat.
What we’re injecting is the same substance that the body produces to dissolve fat in the diet. It’s non-animal and non-human generated, so it’s very safe. It’s the same as the product that you already have. Obviously, it works on fat. So, we need to make sure there’s actually just a little bit of fat. Essentially, if you can pinch it, we can probably treat it, okay? It diffuses or spreads about a centimetre under the skin, in the fat, under the tissues. So we only start our line of treatment, just look up for me, a centimetre beyond those borders.
Then we have a feel, okay. That’s really the area that we need to treat. So, how do we plan the treatment? And how do we know how much to use? Well, there’s been extensive investigations and clinical trials into this product with over 3,000 patients treated in clinical trials over the period of time. That looked at the doses, the spacing of the doses, and so forth to come up with something that is reliable and that’s what makes this truly a first in class. Because there have been other injectable treatments to dissolve fat in the past, but they’re uncontrolled. They’re not at set doses, they’re made by individual chemists as a compounding pharmacist. Which makes them variable in response, and some of them have had products that just aren’t effective.
What we do now, we get our Mexican hat, it’s a little temporary tattoo. Basically, we’re lining it up. Black line in the middle, across the line of the treatment, and we get a bit of moisture, just like any other temporary tattoo. Then we just hold it on. This is actually a little bit easier if we do it from behind. Just hold it on there for 10 or 15 seconds. That’s all right, I can hold it.
It’s going to leave those little dots. So each dot is a treatment spot, okay? So that we put a prescribed volume of the treatment agent into each of those spots and we know that that’s going to give us the right sort of treatment response. Then we take this off, and just look up for me. Okay, what we can see is there’s a whole lot dots that we don’t need. We can take those off. You get the idea, it leaves us with the treatment area in the middle. Then we can count the treatment areas. So, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13. So, we have 13 injections there for Susie’s neck.
Sometimes we’ll feather a little bit more coming out to the side and so forth, if that’s indicated, but that’s how we plan the treatment. For most people, they’ll have two to three treatments, six to eight weeks apart to allow us to get the full clinical response before we go any further with the next treatment. Because that’s going to mean, we’re going to only use as much as we need to. So it’s a great treatment, it’s coming. We can’t mention its name because it’s a prescription medication, but look out on social media and you’ll find its name.
Okay. If you’ve got any questions, get in touch with people who will know. Certainly we’re happy to hear from you regarding questions with us. Trish will know and she’ll be able to let you know what it is, as will most of the places that you can get your injectable treatments at.
If you’d like more information on where to get this awesome new treatment for permanent fat reduction beneath the chin, email us at firstname.lastname@example.org.