Fake boobs – we’re ok with that. Fake lips – yep, that too. What we do have a problem with is Fake Reviews and definitely Fake Followers.
It seems to be happening more and more these days. Businesses buying followers, sometimes in the tens of thousands, to make them appear more popular or more credible than what they are actually are. One Instagram account we checked out went from about 1000 followers to over 70,000 followers in an extremely short period of time. When we got our Instagram guru’s to delve a little bit deeper, we discovered that this supposed reputable company purchased 50K followers earlier this year, and have been regularly buying followers and likes on their Instagram page – not cool guys! While I initially found this quite hilarious, it’s also concerning that many people are being fooled into being a part of something that’s not real. So be careful who you trust.
Building a reputable brand takes time – if it looks too good to be true, chances are it’s just not true. It’s not an overnight thing and while you can definitely build momentum, it takes lots of hard work and dedication. We thought we’d look into the things you might like to look out for when spotting fake followers, fake reviews and fake profiles on all social media platforms, so you can not only be aware but protect yourself and your right to making informed decisions.
Beware of Dodgy Reviews
Be careful of reviews that state their review is “factual” or “this is fact”. Often this means what they are saying may not actually be a fact and the person behind the post is trying to impress upon you, or convince you of, their words or their side of the story.
Also be wary of reviews that start out positive but end up the opposite. Example, reviews that start out 5 star but end up stating that the doctor or surgeon is the “worst”. The first review is usually the most accurate. Drastic changes in reviews often have a complex story behind them. These patients often have an agenda and whilst they might have initially been very happy with their outcome, they have altered their review for personal gain, attention or some other reason.
Keep an eye on the person who not only writes a negative review but then continues to comment on everyone else’s review. This person is usually on a mission to harm the reputation of the surgeon, doctor or practitioner. It is not enough for them to leave a negative review and discuss this with people, but they feel they have to tell everyone; these people love it when they engage with someone so they can justify their position and make themselves feel better about their opinion. There are always people who feel like they have to make everyone believe that they are right, or their opinion is the most important, so just keep this in mind.
An accurate review should discuss the procedure and all the processes involved in the experience. If the review is negative then the reviews should discuss the procedure as well as the aftercare regime. The reviewer should also be happy to discuss what the doctor’s comments have been to date. If it is a one-sided story, without mention of the surgeon or practitioner, then it is more likely to be biased, fake or inaccurate.
Smoke and Mirrors
In this day and age of the internet and social media, anyone and everyone can get their opinion out there. If someone is unhappy they are more likely to vent on social media or want to tell everyone about it than people who are happy about their experience.
However, if you notice that a particular surgeon, clinic, practitioner, doctor or treatment seems to have negative reviews everywhere you go, then you should definitely pay attention and take note. Just keep in mind that the internet can also be a stage where not everything you see is exactly as it is or was in the real world. It can be a little like the smoke and mirrors effect. If you keep your antennas open to what is real and what isn’t, it might make your life a little easier.
So if you need help in deciding who you may or may not trust, drop us an email firstname.lastname@example.org