Today’s cosmetic procedures and treatments are not limited to the women. From skincare to Botox and surgeries, the trend for men to undergo procedures continues to increase.
Our appearance has never been more important. We live in an era where youth and beauty are prized and not just for women… men are increasingly pressured to look their best. In essence, it’s not so much vanity for men, as it is good business.
This trend can be measured. According to the American Society of Aesthetic Plastic Surgery the number of cosmetic procedures for men has increased by more than 106% between 1997 and 2012.
The same study shows that the number one reason men want to look their best is to stay competitive in the job market. It is thought that in a marketplace where looking fit, younger, and more masculine seems imperative, the better you look, the better your chances of ascending the corporate ladder.
Helping men advance in their careers is a powerful marketing tool, with many surgeons and clinics operating male only websites, or at the very least male only pages, listing procedures especially for men. As for women, the vast number of cosmetic procedures undertaken by men is non-invasive. Botox is king, closely followed by injectable fillers, micro-dermabrasion and skin peels.
More invasive procedures, or surgery, are also on the rise for men. In the US there is the now famous ‘Forbes Facelift’. This is specifically designed and marketed to men and typically consists of a necklift, eyelift, jawline re-contouring, and perhaps liposuction as well if required.
It’s a similar story in Australia, with the following increases for male surgeries recorded:
Most Increased in Popularity Male Cosmetic Surgery Procedures
- Facelift – 22 % Increase
- Liposuction – 17% Increase
- Breast Reduction in Men – 13% Increase
- Ear Surgery (Otoplasty) – 11% Increase
- Eyelid Surgery – 7% Increase
According to Dr Jeremy Hunt, highly qualified plastic surgeon based in Sydney, men are increasingly seeking plastic surgery and non-surgical procedures to improve how they look. “This is particularly evident in a country such as Australia, where our harsh sun not only means that we often experience the effects of premature ageing, but also that we spend a lot of time exposing our bodies on the beach,” points out Dr Hunt.
“The most popular male plastic surgery procedures include gynecomastia or male chest reductions to treat the dreaded (but incredibly common) man boobs, abdominoplasty or tummy tucks to tighten and flatten the abdomen, liposuction to streamline the silhouette and reduce trouble spots such as love handles, or chin surgery to counteract a jaw that is either too big or too small.”
According to Dr Hunt, “The most common male plastic surgery procedure of all is rhinoplasty, thanks largely to all the misshapen noses that result from our love of contact sports such as rugby.”
There are also procedures that are limited to men and these are rising in popularity as well. One of the more obvious is penile surgery. Another male dominated procedure is hair transplant surgery with almost 80 percent of all of these requested by men.
Contrary to assumptions, sexual preferences have little to do with the numbers: straight or gay, baby boomers hitting retirement age are the new face of the male plastic surgery trend. These men are looking forward to enjoying their hard earned retirement and they want to look great doing it. Others feel they’ve got a few more years in the work arena and are opting to look as best as they can to successfully compete.
For men and women, choosing to have cosmetic procedures, both non-invasive and surgical is an opportunity to look much closer to how they feel. And how they feel, is typically much younger than the number on their birth certificate.